Video Marketing: Is it Right for My Business?

client waits in front of a green screen with a teleprompter for video marketing campaign

The popularity of video marketing is rapidly increasing. It has become an essential part of any successful digital marketing strategy, as it offers businesses a powerful and engaging way to connect with their target audience and achieve their business objectives.  We offer the necessary expertise and resources to create impactful content to drive your mission forward. Let’s explore the value of video marketing and whether it’s right for your company.

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Advantages of Hiring a VCMO and Fractional Marketing Team

virtual marketing team collaborating around computers

Marketing is an essential part of growing your business. High-growth companies and established organizations alike are opting to hire Virtual Chief Marketing Officers (VCMOs) and fractional marketing teams rather than assuming the expense and risk of hiring a full-time, in-house Chief Marketing Officer and marketing department. The benefit of a VCMO and fractional marketing team working together lies in the ability to provide you with cost-effective, customizable solutions.

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Building a Slack Community: Understanding the Value and Best Practices for Businesses

slack parcon

Slack is a great place to start developing relationships between community members, customers, and your company. While there are plenty of community platform options available, Slack’s straightforward community management features make it exceptionally easy to start conversations, facilitate and build relationships, and moderate discussions. Whether you’re creating a community for your business, hobby, or interest,…

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Sara Van Dusen Co-Chairs Record-Breaking FOCASA Holiday Luncheon

Parcon is pleased to announce that Managing Partner Sara Van Dusen co-chaired the 2022 Friends of CASA (FOCASA) Holiday Luncheon and Fashion Show at VEA Newport Beach alongside Sarah Minakary. The Luncheon raised a net of over $620k –  a record breaking amount for the ninth year in a row. Funds raised at the Holiday…

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