Our Insights

Podcasts have grown to become one of the most powerful marketing and advertising streams, and sources of information. As the popularity of podcasts continues to grow, you might ask – “Should I jump on board?” The short answer is yes, but here’s more background to help you be informed in making your own decision for your business.

The popularity of video marketing is rapidly increasing. It has become an essential part of any successful digital marketing strategy, as it offers businesses a powerful and engaging way to connect with their target audience and achieve their business objectives.  We offer the necessary expertise and resources to create impactful content to drive your mission forward. Let’s explore the value of video marketing and whether it’s right for your company.

Marketing is an essential part of growing your business. High-growth companies and established organizations alike are opting to hire Virtual Chief Marketing Officers (VCMOs) and fractional marketing teams rather than assuming the expense and risk of hiring a full-time, in-house Chief Marketing Officer and marketing department. The benefit of a VCMO and fractional marketing team working together lies in the ability to provide you with cost-effective, customizable solutions.

Slack is a great place to start developing relationships between community members, customers, and your company. While there are plenty of community platform options available, Slack’s straightforward community management features make it exceptionally easy to start conversations, facilitate and build relationships, and moderate discussions. Whether you’re creating a community for your business, hobby, or interest,…

Parcon is pleased to announce that Managing Partner Sara Van Dusen co-chaired the 2022 Friends of CASA (FOCASA) Holiday Luncheon and Fashion Show at VEA Newport Beach alongside Sarah Minakary. The Luncheon raised a net of over $620k –  a record breaking amount for the ninth year in a row. Funds raised at the Holiday…

Parcon is honored to again sponsor the 2022 Friends of CASA (FOCASA) Holiday Luncheon and Fashion Show at VEA Newport Beach on December 8. Parcon Managing Partner, Sara Van Dusen will co-chair the event alongside Sarah Minakary. Funds raised at the Holiday Luncheon go directly towards CASA OC’s mission of providing desperately needed one-on-one mentoring…