Press & Insights

a team is in a studio recording a podcast

Podcasting: Don’t Fear Over-Saturation. This is Still One of the Best Ways to Grow Your Brand

Podcasts have grown to become one of the most powerful marketing and advertising streams, and sources of information. As the popularity of podcasts continues to grow, you might ask – “Should I jump on board?” The short answer is yes, but here’s more background to help you be informed in making your own decision for your business.

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client waits in front of a green screen with a teleprompter for video marketing campaign

Video Marketing: Is it Right for My Business?

The popularity of video marketing is rapidly increasing. It has become an essential part of any successful digital marketing strategy, as it offers businesses a powerful and engaging way to connect with their target audience and achieve their business objectives.  We offer the necessary expertise and resources to create impactful content to drive your mission forward. Let’s explore the value of video marketing and whether it’s right for your company.

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virtual marketing team collaborating around computers

Advantages of Hiring a VCMO and Fractional Marketing Team

Marketing is an essential part of growing your business. High-growth companies and established organizations alike are opting to hire Virtual Chief Marketing Officers (VCMOs) and fractional marketing teams rather than assuming the expense and risk of hiring a full-time, in-house Chief Marketing Officer and marketing department. The benefit of a VCMO and fractional marketing team working together lies in the ability to provide you with cost-effective, customizable solutions.

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Building a Slack Community: Understanding the Value and Best Practices for Businesses

Slack is a great place to start developing relationships between community members, customers, and your company. While there are plenty of community platform options available, Slack’s straightforward community management features make it exceptionally easy to start conversations, facilitate and build relationships, and moderate discussions. Whether you’re creating a community for your business, hobby, or interest,…

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Sara Van Dusen Co-Chairs Record-Breaking FOCASA Holiday Luncheon

Parcon is pleased to announce that Managing Partner Sara Van Dusen co-chaired the 2022 Friends of CASA (FOCASA) Holiday Luncheon and Fashion Show at VEA Newport Beach alongside Sarah Minakary. The Luncheon raised a net of over $620k –  a record breaking amount for the ninth year in a row. Funds raised at the Holiday…

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Parcon to Sponsor and Sara Van Dusen to Co-Chair 2022 Friends of CASA Holiday Luncheon and Fashion Show

Parcon is honored to again sponsor the 2022 Friends of CASA (FOCASA) Holiday Luncheon and Fashion Show at VEA Newport Beach on December 8. Parcon Managing Partner, Sara Van Dusen will co-chair the event alongside Sarah Minakary. Funds raised at the Holiday Luncheon go directly towards CASA OC’s mission of providing desperately needed one-on-one mentoring…

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Parcon sponsors 2021 FOCASA Luncheon & Fashion Show

Parcon Sponsors FOCASA 2021 Holiday Luncheon

  Parcon was honored to sponsor the 2021 Friends of CASA (FOCASA) Holiday Luncheon and Fashion Show at the Ritz Carlton in Dana Point, CA in December. Parcon Account Director Nicole Inal co-chaired the event and serves on the FOCASA Board of Directors. This year’s Luncheon had a record breaking net for the eighth year…

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Nicole Inal to Serve as the 2021 Friends of CASA Holiday Luncheon and Fashion Show Co-Chair

  Parcon is proud to announce that Account Director Nicole Inal will serve as co-chair for the Friends of CASA (Court Appointed Special Advocates) Annual Holiday Luncheon and Fashion Show on December 2, 2021 at the Ritz Carlton, Laguna Niguel. The luncheon raises funds to benefit CASA Orange County in their mission of providing an…

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Tips for Working Remotely During COVID-19

Amidst the COVID-19 pandemic, many companies are implementing voluntary or mandatory work from home policies. That means a lot of us are dealing with the unexpected challenge of working from home for the first time, full-time. If you work in an industry where teamwork is critical, a sudden order to work from home doesn’t have…

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80/20 Rule: Plan The Most Impactful Work And Work That Plan

by Kate Engler Pareto’s Principle states that 80 percent of effects come from 20 percent of causes, suggesting that while there may be a substantial amount of work to do to achieve a goal, the biggest results can come from a more focused fraction of the workload. We live by this principle and offer our…

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