Press & Insights

Nicole Inal to Serve as the 2021 Friends of CASA Holiday Luncheon and Fashion Show Co-Chair

  Parcon is proud to announce that Account Director Nicole Inal will serve as co-chair for the Friends of CASA (Court Appointed Special Advocates) Annual Holiday Luncheon and Fashion Show on December 2, 2021 at the Ritz Carlton, Laguna Niguel. The luncheon raises funds to benefit CASA Orange County in their mission of providing an…

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Tips for Working Remotely During COVID-19

Amidst the COVID-19 pandemic, many companies are implementing voluntary or mandatory work from home policies. That means a lot of us are dealing with the unexpected challenge of working from home for the first time, full-time. If you work in an industry where teamwork is critical, a sudden order to work from home doesn’t have…

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80/20 Rule: Plan The Most Impactful Work And Work That Plan

by Kate Engler Pareto’s Principle states that 80 percent of effects come from 20 percent of causes, suggesting that while there may be a substantial amount of work to do to achieve a goal, the biggest results can come from a more focused fraction of the workload. We live by this principle and offer our…

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Nicole Inal Supports Annual Marine Corps Scholarship Foundation Golf Tournament

Parcon team member Nicole Inal has served as a volunteer at the Annual Marine Corps Scholarship Foundation Golf Tournament for the past twelve years. The Marine Corps Scholarship Foundation has been honoring Marines by educating their children for 57 years. 40,000 scholarships (totaling $135 million) have been awarded since 1962. Nicole says, “Children and education are…

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Kate Engler Celebrates One Year of Service to Big Brothers, Big Sisters

Parcon team member Kate Engler is proud to celebrate one year of service to the Big Brothers, Big Sisters organization. The program allows Kate to spend one-on-one time mentoring her paired youth multiple times a month. Big Brothers Big Sisters aims to decrease the number of disconnected youth in Orange, Riverside and San Bernadino counties,…

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TRUST SELLS – How Customers Will Trust Your Brand

by Nicole Inal In today’s consumer landscape, we are faced with thousands of choices daily. Choices around which phone to buy, which clothes to dress ourselves or our families in, who to trust with financial advice, and what car to buy. But as marketers, or companies who leverage marketing to support business growth, we must…

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Organic vs. Paid Social Media

by Jesse Leonardi & Kate Engler Nearly half of the world’s population is considered active on social media platforms in 2019 (Emarsys). It is subsequently almost expected that both individuals and businesses alike are to be on social media channels. According to Sprout Social, 37% of consumers find purchasing inspiration on social media platforms. Additionally,…

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Parcon Sponsors 2019 Friends of CASA Holiday Luncheon and Fashion Show

Parcon is proud to continue its sponsorship of the Friends of CASA (Court Appointed Special Advocates) Annual Holiday Luncheon and Fashion Show on December 11, 2019 at the Monarch Beach Resort in Dana Point. Partner Sara Van Dusen currently serves on the FOCASA Board of Directors, and has served on the planning committee for several…

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Sara Van Dusen Recognized at the 2019 OC Women of Influence Awards

Parcon is proud to announce Partner Sara Van Dusen was recognized as a “Women’s Advocate of the Year” Award finalist at the 2019 Orange County Women of Influence Awards. The “Women’s Advocate of the Year” Award is designed to recognize a woman who has shown by deed, actions and accomplishment the advocacy of other businesswomen,…

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Do Not Give Up, But Don’t Be Afraid to Pivot

Author: Chris Van Dusen by Jonathan Rays What’s your backstory? I am an entrepreneur at heart. I love launching and scaling businesses. My main focus is Parcon, but I have also worked with my team to create and launch our own brands such as Bota Hemp and Matic Reach. Before launching Parcon, I spent time as the Digital…

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