What We Do - Parcon

Our Services

We approach each engagement with our expertise and your objectives. From there, we leverage our experience in brand and marketing strategies, full spectrum media management and conversion rate optimization to drive customers to your business across all communications platforms.

Virtual Chief Marketing Officer

Sometimes it’s more cost effective to leverage a virtual strategist with an extended team of specialists waiting in the wings, instead of bringing on a comprehensive team in-house. If you need to move your business forward, we can help you get there. We will focus on strategy collaboration and pulling all the right levers so you can count the growth.

Marketing Strategy

Good creative only works if you have the right strategy. To scale your business, you have to communicate to clients with the right message and tools, on the right platform, at the right time. We make purposeful recommendations, rather than throwing out tactics to see what sticks, in order to execute the right marketing strategy for your business.

Digital Content Creation

Digital content is one of the hottest things in marketing right now. And it’s no fad – consumers have proven they love engaging with rich media on websites, in emails, on social media and more. But it’s one thing to have a camera (or a camera phone), and another to have an eye for capturing the most interesting element of an experience, interaction or product. Whether it’s creating a video, gif, capturing a photo, producing a podcast or another digital file, it takes a lot of thoughtful factors to make the biggest impact. It’s an art. And that is where the magic happens.

Communications & Brand Development

It’s one thing to know who you are. It’s another thing to know how to tell current and potential clients who you are and leverage that communication to scale your business. Whether it’s becoming a thought leader or managing a reputation, there’s a science and a strategy behind it, and we’ll help you get there to help people buy (and keep buying) your product, expertise, services or experiences.

Paid Media Customer Acquisition

Paid media is one of the best tools to bring clients and customers to your website. We know the best strategy yields the best results, and ensures every step of the digital journey is continually monitored and tweaked to maximize effectiveness. It requires making quick decisions, leveraging real-time analytics and chasing your winners to ensure all components are working together to drive more customers to your business.

Conversion Rate Optimization

It’s not enough to just get customers to your website. You have to remove any obstacles to seamlessly lead customers through the sale, sign up or inquiry. With our CRO expertise, we use data to determine simple design solutions to complex problems to scale your business.