CMO when you need it. High output marketing team when you don't.
We do two things exceptionally well.
Serve as an outsourced marketing resource
We utilize our expertise and fanatical belief in strategy to drive business forward, create thought leaders, raise awareness, change perception and manage reputations across all communication platforms.
It requires intimate industry knowledge and leveraging all opportunities to ensure all components are working together. We’d call it synergy, but then we’d have to put a dollar in the buzzword jar.
Serve as an interim marketing strategist
Our “Transition Management” services help you make a key hire while continuing to develop or execute your organization’s marketing strategy so you do not lose momentum. It is a thoughtful process that allows your firm to take the proper time to bring on the best candidate for long-term success, ultimately saving you time, energy and dollars.
Strategic marketing & business development
Website direction and development
Content strategy and creation
Stategic communications & social media
Professional development training
Strategic event management
Community engagement & implementation
CONDUCT A NEEDS ASSESSMENT: Audit what is working vs. what is not and interview firm leadership to determine how to address the needs moving forward.
CRAFT JOB DESCRIPTION: Using needs assessment, create a description that helps attract the candidate that best suits your firm’s needs and goals.
IDENTIFY AND VET THE BEST CANDIDATES: Target those professionals who are a match for both skill set and style.
HIRE THE RIGHT FIT: Work in tandem with your leadership and administrative team to conduct interviews, make the offer and aid in successful onboarding.
GUIDE SEAMLESS TRANSITION: Integrate the new professional and transfer the marketing leadership responsibilities.
Los Angeles Orange County
© 2021 Parcon LLC. All Rights Reserved.