80/20 Rule: Plan The Most Impactful Work And Work That Plan

by Kate Engler Pareto’s Principle states that 80 percent of effects come from 20 percent of causes, suggesting that while there may be a substantial amount of work to do to achieve a goal, the biggest results can come from a more focused fraction of the workload. We live by this principle and offer our…

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Organic vs. Paid Social Media

by Jesse Leonardi & Kate Engler Nearly half of the world’s population is considered active on social media platforms in 2019 (Emarsys). It is subsequently almost expected that both individuals and businesses alike are to be on social media channels. According to Sprout Social, 37% of consumers find purchasing inspiration on social media platforms. Additionally,…

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