by Nicole Inal In today’s consumer landscape, we are faced with thousands of choices daily. Choices around which phone to buy, which clothes to dress ourselves or our families in, who to trust with financial advice, and what car to buy. But as marketers, or companies who leverage marketing to support business growth, we must…

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by Jesse Leonardi & Kate Engler Nearly half of the world’s population is considered active on social media platforms in 2019 (Emarsys). It is subsequently almost expected that both individuals and businesses alike are to be on social media channels. According to Sprout Social, 37% of consumers find purchasing inspiration on social media platforms. Additionally,…

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