TRUST SELLS – How Customers Will Trust Your Brand

by Nicole Inal In today’s consumer landscape, we are faced with thousands of choices daily. Choices around which phone to buy, which clothes to dress ourselves or our families in, who to trust with financial advice, and what car to buy. But as marketers, or companies who leverage marketing to support business growth, we must…

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Organic vs. Paid Social Media

by Jesse Leonardi & Kate Engler Nearly half of the world’s population is considered active on social media platforms in 2019 (Emarsys). It is subsequently almost expected that both individuals and businesses alike are to be on social media channels. According to Sprout Social, 37% of consumers find purchasing inspiration on social media platforms. Additionally,…

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Sara Van Dusen Recognized at the 2019 OC Women of Influence Awards

Parcon is proud to announce Partner Sara Van Dusen was recognized as a “Women’s Advocate of the Year” Award finalist at the 2019 Orange County Women of Influence Awards. The “Women’s Advocate of the Year” Award is designed to recognize a woman who has shown by deed, actions and accomplishment the advocacy of other businesswomen,…

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