Author: Chris Van Dusen by Jonathan Rays What’s your backstory? I am an entrepreneur at heart. I love launching and scaling businesses. My main focus is Parcon, but I have also worked with my team to create and launch our own brands such as Bota Hemp and Matic Reach. Before launching Parcon, I spent time as the Digital…

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Make sure any advice you follow is actually suitable for your organization. As a new entrepreneur launching your first company, you may feel overwhelmed at times by the massive amount of resources and information available — not to mention the fact that virtually every person in your life will try to give you their two cents…

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Oftentimes, brands tend to hyper-focus on acquiring new business from the outside rather than acquiring new business from retaining and upselling current customers. While new clients are great for a business’s bottom line and portfolio, there’s only a 5-20% probability of selling to a new client or customer, according to research from Invesp. On the flip side…

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